UPC EPE Marketing Program Area of application

As a graduate of the Marketing program, you will be upstanding, ethical and innovative professionals with analytical skills, and critical and holistic thinking. You will also be goal-oriented, able to work in teams and capable of doing market and environment analysis. You will have a local and global vision and be prepared for change. Likewise, you will have a high social responsibility.

You will be strategists with abilities to make changes and accomplish objectives.

PROGRAM LEARNING OUTCOMES

  • Strategic Management and Leadership:

    You will propose strategic models and leadership strategies based on the business development needs, in order to make dynamic and effective decisions.

  • Commercial Management:

    You will analyze the qualitative and quantitative information obtained from the market and stakeholders, and propose commercial, sale and financial strategies for the business expansion.

  • Research and Innovation:

    You will create and develop business opportunities using research tools to meet the organization needs creatively in highly-competitive contexts and volatile and changing scenarios.

  • Consumer Insight:

    You will design competitive market strategies that generate value in the consumer's buying process, based on the research and analysis of the Consumer Insight and its influential factors.

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