About the Program

Using marketing, you don't just sell a product: you manage the entire commercial path of an organization. Thus, its practice requires training that turns executives into opportunity hunters.

The Working Adult Division (EPE) at UPC has designed the Marketing program for individuals with work experience or previous studies. This program focuses on tool management and smart strategy design to successfully guide a company's course of business by taking advantage of business opportunities in constant evolving markets.

The action plan proposed by the program includes the mastery of different disciplines related to cultural, social and economic factors that influence an organization's commercial processes, right where the professional practice and corporate communication lie. Also, the program promotes the interpretation and analysis ability in order to create efficient commercial solutions, according to the specific needs of each audience and the guiding rules of each organization.

INCOMING STUDENT PROFILE

As incoming students of the Marketing program, you must be proactive, inquisitive, determined and creative, and be willing to face complex situations and do research. You must also show numerical, reading comprehension and writing skills. It is important for you to be able to work in teams and identify the customer needs, as well as to understand the importance of the development and strengthening of both brand and product. Finally, you must be able to interact with the company's different areas and with stakeholders, show interest in the economic and business situation, and think about our country's development.